What You Should Be Tracking In Your Marketing Efforts

 

What You Should Be Tracking In Your Marketing Efforts: By Rizwan Ahmed CPA

Every business should be tracking its marketing efforts, says Rizwan Ahmed CPA. What you track will depend on your goals, but there are some key metrics that all businesses should monitor. By tracking these metrics, you can get a better understanding of how your marketing campaigns are performing and make necessary adjustments. Here are nine things to track in your marketing efforts.

Rizwan Ahmed CPA Lists The Marketing Metrics Your Business Should Track

1. Overall website traffic

The number of visitors to your website is a good indicator of the reach of your marketing efforts. According to Rizwan Ahmed CPA, by tracking overall traffic, you can see how effective your campaigns are in terms of generating interest and bringing people to your site.

2. Traffic sources

Where is your traffic coming from? Knowing the answer to this question can help you focus your marketing efforts more effectively. If most of your traffic is coming from organic search, for example, then you know that SEO is a key driver of website visits.

3. New versus returning visitors

Are people coming back to your website? If so, that’s a good sign that they find value in what you have to offer. Tracking the percentage of new versus returning visitors can help you gauge the stickiness of your content. 

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